Enter the You Won’t Believe It’s Trash 2023 (Y.W.B.I.T 2023) campaign, Lendlease malls are launching a ‘Trash To Couture Fashion Design Contest’ from Feb 20 onwards, where the top 15 finalists can win over $20,000 worth of prizes.

As its name suggests, the fashion design contest – open to all citizens and residents of Singapore aged 16 and above – will involve participants drafting out a design of the outfit that they are planning to make with at least 80 per cent recycled materials diverted from waste streams i.e. recycled, repurposed or upcycled. Participants can also decide to participate individually or as a team (up to three team members) and submit their designs by Mar 20, 2023.

The top 15 entries will be selected to turn their designs into actual couture pieces, and the final 10 will be featured in fashion runway show to kickstart the You Won’t Believe It’s Trash – Trash To Couture campaign on May 11, 2023 at 313@somerset where the top three winners will be announced. Meanwhile, the top 10 designs will also be showcased in the roving exhibition that will be happening across four Lendlease malls, including 313@somerset (May 12-21), Parkway Parade (May 24-June 4), Jem (June 7 -18), and Paya Lebar Quarter (June 21-July 2).

Think you have what it takes to be the next sustainable fashion designer? Submit your designs here to participate in the Trash To Couture Fashion Design Contest now.